Service center waiting rooms, from automotive repair, to car and truck rental, to insurance and motor vehicle registration lobbies, present ideal opportunities for digital signage. You can use the time to explain your services and cross-sell additional services. You can feature employees of the month, highlight your specials, even run trivia contests and on-the-spot giveaways.
Businesses in the neighborhood, such as coffee shops and fast food restaurants, or your suppliers, may be interested in advertising to your captive audience – a great way to generate some additional income for you and perhaps even pay the entire cost of your digital sign. Franchisees of national brands can blend corporate videos and television advertisements into their digital signage page mix.
Of all digital signage applications, service center lobbies have the most potential to “Make the Wait Worthwhile.” Every day that you go without a digital sign in your waiting room you’re missing out on a great opportunity.
Customer Stories
Eau Claire Ford Lincoln Mercury’s
New Sales Rep
Usage
- Used in customer waiting areas of various types of service centers including those in auto dealerships, fast oil change shops, muffler and shock repair stations, and gas stations
- One Digital Signage Channel (locations) that is set up by the person responsible for marketing
- Each facility is usually run with individual content
- Helps remind current customers to come back more often and for more services
- Reward frequent customers with publicity
Possible Signage Content
- Business hours
- Current and upcoming specials
- Technician certifications
- Warranty tips
- Stories of the high cost of ignoring preventative maintenance
- Customer quotes and recognition
- Local news
- Paid advertising by suppliers
Benefits
- Significantly less cost than one local newspaper or television ad per month
- Up sell additional services while the problems are getting solved
- Pay for a month by converting 3 customers from having their oil changed at over 5,000 mile to 3,000 miles
- Indirect payback - Increases members:
- Shortens the customer's perception of wait time
- Entertains and informs about interesting local and national new