Digital signage provides a number of ways for businesses to increase sales and communicate with prospects and customers. People waiting for service in queues, lobbies, or waiting might see a digital signage page that focuses on a new product or service, or a special promotion from your business or a sponsor. You can also show updated national and local weather, news, trivia – any number of optional feeds.
Digital signs decrease customers’ perceived wait time by allowing them to view interesting content. Whether you use digital signs strictly to inform prospects and customers about your products or use them to produce advertising revenue from suppliers and partners, digital signs improve your customers’ experience when visiting.
Customer Stories
Installation Profile: Heavy-duty Digital Signage
StrandVision breaks new ground in the construction world.
Sound&Video Contractor - May, 2006 - by Daniel Keller
Is it Time to Consider New Ways to Communicate?
New technologies have come down in price and are now practical for smaller organizations. Use them to get your message to your constituents.
NonProfit World - July/August, 2007
Capital Lighting Adds StrandVision at Parts Counter
StrandVision Reaches through for Shelton Winnelson
Luther Midelfort uses StrandVision Digital Signage
for Marketing and Emergency Notifications
StrandVision Digital Signage Pays Dividends for Bank of Ann Arbor
King Drug “Makes the Wait Worthwhile” for Pharmacy Customers
Display Options
- Large TV or plasma screen
- Smaller TV or computer monitor at product displays
- Multiple locations can show same or customized content
- Simple text and graphic slides or full video (with or without audio)
Possible Signage Content
- Sponsored vendor advertising
- Product promotions
- Specials
- Business hours
- Return policies
- Delivery truck schedules and routes
- Training Opportunities
- Employee recognition, birthdays, awards, etc.
- Customer profiles and quotes
Benefits
- Increases sales
- Cost significantly less than newspaper or television advertising
- A new revenue stream from vendors
- Indirect payback:
- Demonstrates you are technology and future oriented
- Shortens the customer's perception of wait time, very important for busy times at the sales counter