Alternatively known as dynamic signage, electronic signage, multi-media merchandising or narrowcasting, networks of digital signs are exciting and effective for medical facilities to educate patients and communicate with both patients and staff.
StrandVision digital signs are an effective way for medical providers to communicate with and educate patients while reducing clerical staff interruptions. Health providers can tailor their digital sign messaging specifically to their practices. Since patients and their families generally spend time in the waiting room, they are a receptive audience to passively receive basic information without having to read brochures or other printed health information.
Digital signs can post HIPAA notices, and hours and services, feature staff members, promote healthy lifestyles, and describe and explain specific conditions or treatments. Cardiologists could explain the basics of coronary artery disease using slides and/or animations. Dermatologists could present information on skin cancer prevention.
StrandVision digital signs can also be used to give directions and to clearly communicate with multi-ethnic patients and their families in their own languages. Signs can also advertise community events such as cancer walks, blood drives and funding drives.
Customer Stories
Roche Palo Alto discovers a new way
to communicate with employees
Luther Midelfort uses StrandVision Digital Signage for Marketing and Emergency Notifications
King Drug “Makes the Wait Worthwhile” for Pharmacy Customers
Display Options
- Large TV or plasma screen in waiting room, mounted in high-visibility location
- Smaller TVs or computer monitors in staff break areas
- Multiple locations can show same or customized content
- Simple text (in multiple languages) and graphic slides (with or without audio), or full video
Possible Signage Content
- Patient education
- General health tips
- Frequently asked questions and answers
- Health care provider biography or awards
- Help patients become familiar with the individuals who are providing their care. Content ideas include: education, other training, medical interests, etc.
- Recognize staff members for various accomplishments, welcome new staff members and introduce them to patients via the display
- “Message from your doctor”
- Kiosk screen with picture of healthcare provider and his/her personal message to patients about the clinic’s interest in providing the best care, etc.
- General Information
- Medicare/Medicaid information
- Affiliate insurance programs
- Hospital information and facility locations
- Medical facility map
- Clinic locations
- Animations of procedures, diseases, how organs function, etc
- News, Weather, and Sports
Benefits
- Reduces staff interruptions
- Provides low-cost, timely information
- Reaches every visitor
- Multi-lingual support
- Audio or silent mode operation
- Easy, efficient way to present public service announcements
- Can use existing televisions and cable network