Advertising is expensive and reaches many people who will never set foot in your store. That’s why digital signage is tailor made for grocery and convenience stores. The customers are already in your store but they may not know all of the items that you carry. Or they may need to be reminded about something that they want.

Just as endcap displays help sell products, digital signage can call out specific products or promotions to customers when they are most likely to buy. Whether you use digital signs at the deli counter or the bakery to inform customers while they wait, or at the entrance or in the aisles as they shop, you can reach them at exactly the right moment. Digital signs are great for letting customers know about in-store specials, weekly flyer discounts, double coupons, preferred shopper promotions, etc.

Digital signage can also be a revenue generator. Your vendors already understand that it pays to have the right shelf slot in a store. They will also be wiling to pay to run their ads on your digital signage system at the point of sale.

Digital signs enable you to reach out to the community, as well. You can promote local organizations or donations and corporate/employee community involvement.

Ideas for digital signage in grocery and convenience stores are limited only by your imagination. It’s inexpensive, perfectly suited to sell impulse products and easy to update and maintain.

Usage

• Used in the store entrance, end caps, checkout lanes and rest rooms of grocery stores, convenience stores and gas stations
• One Digital Signage Channel (locations) that is set up by the person responsible for marketing
• Provides today's specials and targets customers to more profitable products.
• Increases "impulse buys" on low cost, high profit items

Possible Signage Content

• Paid advertising by suppliers
• Current and upcoming specials
• Customer quotes
• Business hours
• Local and national news
• Employee recognition and awards
• Community involvement
• Rewards program information
• Holiday store closings

Benefits

• One month subscription is significantly less cost than one newspaper or television ad
• Targeted to current customers who are already buying
• Increase impulse buys on soda and snacks
• Get paid $.01 to $1.00 (or more) per impression by suppliers
• Get paid $500 or more per month for dedicated end cap display for one supplier (a profit of over $450 per month)
• Indirect payback - Gain return visits from competition:
  • Shortens the customer's perception of wait time at checkout lanes
  • Builds awareness of community involvement
  • Demonstrates savings by making specials and discounts more public, noticeable and available